The Dallas Museum of Art Repositioning and Examination of Three Advertising Campaigns Among Members and Nonmembers: Qualitative Research, Lana G. Douglas, Genesis Research & Consulting, November 2002
File — Box: 1, Folder: 2
Scope and Contents
From the Collection:
This collection contains the results of awareness, image and customer experience research conducted in May 2007 by Kennedy Research; economic impact and visitor survey reports on two major Egyptian exhibitions - Searching for Ancient Egypt (1997) and Tutankhamun and the Golden Age of Pharaohs (2008-09); Levels of Engagement with Art audience research; 2010 vistor survey; and various positioning studies.
Dates
- November 2002
Conditions Governing Access
This collection is open for public research.
Researchers must make an appointment to view this collection; contact the archives at archives@DMA.org.
Extent
From the Collection: 0.42 Linear Feet
Language of Materials
From the Collection: English
Repository Details
Part of the Dallas Museum of Art Archives Repository