Marketing Research Records
Scope and Contents
This collection contains the results of awareness, image and customer experience research conducted in May 2007 by Kennedy Research; economic impact and visitor survey reports on two major Egyptian exhibitions - Searching for Ancient Egypt (1997) and Tutankhamun and the Golden Age of Pharaohs (2008-09); Levels of Engagement with Art audience research; 2010 vistor survey; and various positioning studies.
Dates
- 1998 - 2010
Conditions Governing Access
This collection is open for public research.
Researchers must make an appointment to view this collection; contact the archives at archives@DMA.org.
Extent
0.42 Linear Feet
Language of Materials
English
Abstract
This collection contains various vistor and exhibition surveys and economic impact research conducted between 1998-2010.
Arrangement
The content and/or extent of the collection does not necessitate a formal arrangement scheme; general alphabetical, chronological or numerical order may be used.
Processing Information
Collection processed by Hillary Bober; processing completed 28 June 2019.
Additional description/notes were added for DACS compliance and ArchivesSpace local usage guidelines in 2022.
- Title
- Finding Aid to the Marketing Research Records
- Author
- Hillary Bober
- Date
- 2022-02-03
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Revision Statements
- 2022-02-03: Museum Archives collection number assigned as identifier following new protocol. Accession number was 2019.27.
Repository Details
Part of the Dallas Museum of Art Archives Repository