Dallas Museum of Art Marketing Records
Scope and Contents
This collection consists of marketing binders maintained by Sue Ferraro (Marketing Manager) and Judy Connor (Chief Marketing and Communications Officer). The bulk of the binders document marketing and communications efforts for exhibitions, but marketing for programs is also included. Program marketing is primarily for Late Nights and the Centennial. Marketing binders may include: background, budget, media plan, sponsorship, printed material, outdoor signage (banners, billboards, buses), print ads, TV/Radio, and PR. The collection also contains sponsor reports summarizing marketing efforts for promotional sponsors.
Dates
- 2000 - 2012
Conditions Governing Access
This collection is open for public research.
Researchers must make an appointment to view this collection; contact the archives at archives@DMA.org.
Extent
7.08 Linear Feet
Language of Materials
English
Abstract
This collection consists of binders documenting marketing and communications efforts for exhibitions and programs. Marketing binders may include: background, budget, media plan, sponsorship, printed material, outdoor signage (banners, billboards, buses), print ads, TV/Radio, and PR. The collection also contains sponsor reports summarizing marketing efforts for promotional sponsors.
Arrangement
The collection is arranged in three series: Programming, Centennial and Exhibitions. Records within the Programming and Centennial series are arranged informally by program. The Exhibition series is arranged chronologically by date of the exhibition.
Immediate Source of Acquisition
Archivist transferred the contents of three filing cabinets in 2018-2019.
Appraisal
The collection was heavily weeded of duplicate material.
Processing Information
Collection processed by Hillary Bober; processing completed 25 June 2019.
Additional description/notes were added for DACS compliance and ArchivesSpace local usage guidelines in 2022.
- Title
- Finding Aid to the Dallas Museum of Art Marketing Records
- Author
- Hillary Bober
- Date
- 2022-02-03
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Revision Statements
- 2022-02-03: Museum Archives collection number assigned as identifier following new protocol. Accession number was 2019.24.
Repository Details
Part of the Dallas Museum of Art Archives Repository