This collection contains materials documenting various marketing intitatives, exhibition marketing, and Marketing Committee; also includes marketing partner stewardship packets for exhibitions and Jazz Under the Stars programs. Records creators are Sue Ferraro, Marketing Manager, and various marketing assistants.

Marketing Department records of Marketing Manager Sue Ferraro and/or Director of Marketing and Communications Judy Connor. The majority of the records document the museum's Centennial activities (2003) and corresponding re-branding efforts.

This collection contains the records of Marketing Manager Jordan Gomez and Director of Marketing Brooke Molinaroli held by Gomez. Records include general marketing plans and strategies, marketing for exhibitions and programs, and promotional partnerships.

This collection contains various vistor and exhibition surveys and economic impact research conducted between 1998-2010.

This collection describes the contents of the Mayer Library Museum Files. The museum files are reference files consisting of small publications, brochures, announcements, and mailings from museums and galleries, nationally and internationally.

This collection documents the Vasari Awards, an award granted to authors working in Texas on subjects in art history, sponsored by the Mayer Library from 1985-2008. The collection is arranged chronologically by year of award and Vasari Award recipients and jurors are noted in the box list.

This collection contains records for special member benefit trips. Files for each trip may include: itinerary, promotional flyer, attendees, correspondence, budget, photos, hosts.

The bulk of this collection consists of membership-related records including surveys, program analysis, benefits, events and promotions. There is some material for the DMA League and Junior Associates. The collection also contains a few folders related to fundraising campaigns.

Collection contains membership department records for General Membership (1984-1991) and Corporate Membership (1992-1995).

This collection contians records related to member programs including PM League (1989-1999), Kids Club and Jazz Club. The collection also includes records for direct mail campaigns (1991-2003) and annual fund solicitations (1995-2003). PM League material includes Platinum Party (2003-2004) and Wine + Art (2001-2005) fundraising events in addition to newsletters and general events.