MA/MA-8. Marketing & Communications

Abstract

This collection contains news clippings collected and maintained by the museum's publicity staff to document the DMFA and DMA presence in Dallas newspapers. The span from 1933 to 1998.

Abstract

The collection contains scrapbooks of news clippings created by the museum's publicity staff to document the DMFA and DMA presence in Dallas newspapers. The scrapbooks cover January 1933-January 1985; the bulk of the scrapbooks are chronlogically based with a few created for a specific topic.

Abstract

This collection consists of a scrapbook constructed by DMFA staff on the Dallas Museum for Contemporary Arts (DMCA). The scrapbook contains various printed materials / ephemera from the DMCA.

Scope and Contents

This collection contains records regarding the museum's graphic identity, including general graphics and design guidelines, graphic identity development / proposed identities, and design development of the Flora Street entrance pylons.

Scope and Contents This collection combines various transfers of records documnenting the marketing, communciations, and public relations functions. The department names and responsibilities included in functions has changed orver time.The files documnent the marketing, communciations, and public relations functions for acquistions, exhibitions, programs and events spanning 1960-2007. Marketing materials include ads, design, radio, media plans, and partnerships / sponsorships; communications and...

Scope and Contents

This collection contains materials documenting various marketing intitatives, exhibition marketing, and Marketing Committee; also includes marketing partner stewardship packets for exhibitions and Jazz Under the Stars programs. Records creators are Sue Ferraro, Marketing Manager, and various marketing assistants.

Scope and Contents

Marketing Department records of Marketing Manager Sue Ferraro and/or Director of Marketing and Communications Judy Connor. The majority of the records document the museum's Centennial activities (2003) and corresponding re-branding efforts.

Scope and Contents

This collection contains the records of Marketing Manager Jordan Gomez and Director of Marketing Brooke Molinaroli held by Gomez. Records include general marketing plans and strategies, marketing for exhibitions and programs, and promotional partnerships.

Abstract

This collection contains various vistor and exhibition surveys and economic impact research conducted between 1998-2010.

Abstract

This collection contains records related to the new signage program for the museum by design firm Pentagram. Records include graphic identity presentations, design guidelines, interior and exterior wayfindings, and design drawings.