MA/MA-8. Marketing & Communications

Abstract

The collection contains reports on final results of visitor surveys and positioning studies, conducted by Alliance Research on behalf of the museum between 1997 and 2001.

Scope and Contents This collection contains records created and maintained by Judy Connor, Chief Marketing and Communications Officer in the 2000s, with the collection spanning 2001-2008. The bulk of the collection is comprised of sponsorship reports for DMA programs and exhibitions. Sponsorship reports may include copies of marketing materials, marketing and media plans, news and media coverage or clippings; clippings of published advertisements, press releases, and/or summary reports. These reports or...

Abstract

This collection consists of the permenent digital files from the Employee Archives accounts of DMA graphic designers Brittay Lowe, Edna Monterrosa, and Kenna Montgomery. Design projects from 2019-2023 for external facing collateral and communication design functions are represented.

Abstract

This collection consists of binders documenting marketing and communications efforts for exhibitions and programs. Marketing binders may include: background, budget, media plan, sponsorship, printed material, outdoor signage (banners, billboards, buses), print ads, TV/Radio, and PR. The collection also contains sponsor reports summarizing marketing efforts for promotional sponsors.

Abstract

The collection contains press kits compliled by the Communications department for press previews. Kits can contain press releases, staff biographys, images of objects, program guides and other ephemera. Press kits are arranged chronologically and are primarily for exhibitions.

Scope and Contents

This collection contains DMFA Mailings, 1965-1973. Folders note each publication or printed item mailed out, what groups it was sent to (example: "All membership" or "All plates and Corporate Packets"); when it was mailed, and how many copies were sent. Degas Bronzes exhibitions scrapbooks and the new museum communiations consultant plan are also included.

Scope and Contents

This collection contains press coverage, press packets, and files related to communication planning from 2006-2013. Creators include Holly Morgan, Elysa Nelson, and Kimberly Daniell. Files are primarly for exhibitions, though some programs are also documented.

Scope and Contents

This collection contains Public Relations department records for exhibitions held between 1969-1990. Records creators include Pat Porter, Debra L. Shtofman, Gail Chancey, Bob Rozelle, Joan McClendon, Marguerite Steed, and Melanie Wright. Files may include press releases, news clippings, and reference material.

Scope and Contents

This collection contains Public Relations department files with general information, announcements and events dating between 1968-1985. Records creators include Pat Porter, Gail Chancey, and Bob Rozelle. Files may include press releases, news clippings, and reference material.

Abstract This collection contains records from the Public Relations (PR) department covering the time period from 1984-2013, with the bulk of materials from 2003-2008. The collection includes administraive files such as committees and consultants, general PR planning, and other projects assigned to PR; and subject files on acquisitions, exhibitions, DMA-related people, programs and events containing news clippings, press releases, press preview information, specific PR plans, and reference/project...